services

Every business has different goals, but they all need a clear strategy, ideas that connect, and a brand people remember. I work closely with each client to develop creative solutions that help strengthen their brand, stand out in the market, and generate real opportunities for growth.

Brand Consulting
& Strategy

Ideal for businesses that need to define their direction, personality, or simply don't know where to start communicating.

It is not just about the logo; it is about your business's DNA. We define who you are, how you speak, and your place in the market so that your message is cohesive and strong.

  • Audit and diagnosis: Analysis of the company's current communication compared to its competitors.

  • Positioning: Definition of the brand territory and its differential value in the market.

  • Verbal identity: Creation of the tone of voice, key messages, and how to communicate them.

  • Naming and claims: Development of brand names, taglines, and foundational documents.


From €850 (depending on project scope)

Conceptualization
& Creative Direction

This service translates your business objectives into structured creative concepts. Instead of executing isolated actions, we design a strong central idea that will guide the entire commercial campaign, ensuring that every advertising investment has a clear, cohesive, and results-oriented focus.
*Available on a per-project basis or through a monthly retainer.

  • Campaign concepts: Development of the central idea for promotions, launches, or repositioning.

  • 360° Strategy: Planning how this idea will be rolled out across different channels (digital and physical).

  • Creative supervision: Consulting and quality control in the execution of assets to ensure they meet the required standard.


From €850 (depending on project scope)

Advertising Copywriting

It is not "just writing." We apply persuasive writing techniques so that every word has a clear purpose: to capture attention and drive conversions.

Every word is written with the purpose of capturing the potential client's attention, retaining their interest, and guiding them toward a specific action: conversion.

  • Digital ecosystem: Structured copywriting for corporate websites and sales landing pages.

  • Advertising and paid media: Persuasive copy for digital platform ads and out-of-home advertising.

  • Audiovisual scripts: Strategic scriptwriting for corporate videos, radio spots, and promotional materials.


From €500 (per project or monthly retainer)

Content Strategy

Ideal for brands that need a structured digital action plan.

We define what to say, how to say it, in what format, and on which channels to ensure your brand maintains a consistent and relevant presence.

  • Message architecture: Structuring what your brand needs to communicate.

  • Editorial calendar: Strategic short- and medium-term planning.

  • Content series: Creation of recurring concepts for your channels.

  • Content grid: We create materials for social media and digital channels.



From €500 (per project or monthly retainer)

If you've made it this far, your brand is asking you to take the next step.

email: contact@anibalcobu.com

location: barcelona

.anibal cobu.

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