more about me
My name is Anibal. Yes, like Hannibal Lecter 😅 but don't worry, I don't bite.
I am a copywriter and creative obsessed with big ideas.
I started in the advertising world in 2012, knocking on doors to begin as an art director or copywriter. Fate led me to pick up a pen and paper and specialize in crafting advertising messages. I love transforming business challenges into relevant ideas.
Professional experience
I led the development of creative concepts and integrated communication strategies for high-profile brands, while also participating in pitch processes and generating new business for the agency.
Key clients:
Volvo
AT&T
BanCoppel
OCC Mundial
Fifco
Creative Director
Grey | 2021 – 2025
Associate Creative Director
BBDO | 2018 – 2021
I led the creative strategy for various PepsiCo brands, helping to reposition a wide variety of products and turning them into cultural benchmarks through integrated campaigns and social-first strategies.
Key clients:
Pepsi
Tostitos
Cheetos
Doritos
Ford
Copywriter senior
BBDO | 2015 – 2018
I developed integrated 360° campaigns for global brands, creating creative concepts and performance-driven content for digital platforms.
Key clients:
Visa
Pedigree
Pepsi
Bayer
Awards & Recognitions
Bronze Cannes Lions
One Show Shortlist
One Show Merit
3 Effie Awards
+ 10 awards Ojo de Iberoamérica