About the project

Bringing back an iconic flavor is always a challenge, but the real test was introducing it to a new generation with no prior connection to it. We knew that nostalgia alone wouldn't be enough; we needed to speak their language and connect with their constant search for new experiences.

Our strategy focused on positioning Pepsi Limón as the perfect catalyst to break away from the routine. The campaign invited young people to step out of the everyday and give their day a twist—literally and metaphorically—by daring to try something different.

Pepsi lime