About the project

Alka seltzer bubbles

A campaign rooted in minimalism and visual cleverness, using the brand's iconic effervescent bubbles to visually "break down" the foods that cause stomach upset.

It is a clear and direct idea with no unnecessary copy, where the art direction tells the entire story, effectively inviting the viewer to engage with it.

The visual impact of Bubbles made it one of the most successful and highly awarded Mexican advertising campaigns of its year, earning recognition at some of the world's most prestigious creative festivals.

Bronze Cannes Lions 2015 / Press
One Show 2016 / 2 Merits / 1 Shortlist
El Ojo de Iberoamérica / Best idea México
Círculo Creativo de México / Grand Prix Outdoor
Archive Selected Vol III / Print of the Week